"Using Social Media for Social Good"

Johnson & Johnson is very involved in social media.  They use Facebook, Twitter, Youtube and blogging. They are very active and up to date with their postings and keep a good relationship with their consumers through these social media outlets. By having so many different faces all over the internet they are allowing consumers to contact them more conveniently and communicate with them more effectively.

On Facebook, J&J has a main network called the Johnson & Johnson Network. This gives all their followers an open line for discussion on J&J products, concerns or just general comments. Their Facebook page acts as a home base for their overall social media appearances. There are direct links to their blogs, Twitter pages and Youtube channel. They also post health articles and advice that comes straight from their original web page. Their other Facebook page called Nursing Notes by Johnson & Johnson is a publication of the J&J Campaign for Nursing's Future. This page provides information about the nursing community regarding topics presented in "Nursing Notes", a monthly newsletter produced by the J&J campaign. Between these two pages they have nearly 15,000 followers!

On Twitter they have a variety of appearance. Their main page is JNJStories which shares stories from all the family companies of Johnson & Johnson. People can tweet their success stories with J&J by mentioning @JNJstories as well. They also have a page called JNJComm which tweets about a lot of the topics that are mentioned in their blogs. Their last Twitter page is JNJHistory, which tweets about the complete history of Johnson & Johnson companies & their employees.

Johnson & Johnson has also made strong appearances in the blogging world! One of their blogs called JNJ BTW is written by a man named Marc Monseau, who is part of the J&J Media Relations team. He blogs about Johnson & Johnson, what they are doing, how they are doing and why. He writes comments about J&J news and talks openly and directly. In addition, Monseau posts videos, pictures, advertisements and articles. The other J&J blog is called the Kilmer House which tells the historical stories about the early days at Johnson & Johnson. The author, Margaret Gurowitz is a member of the Corporate Communications department at J&J and makes it her goal to discover new stories about the company's early days and people.

Finally, on YouTube there is a  J&J Health Channel that mainly shares videos that promote a better understanding of health. On the channel they also have a video about how they were a sponsor at Blissdom, one of the leading social media conferences held in Tennessee in January 2011. The theme that J&J used was "Using Social Media for Social Good". Johnson & Johnson uses social media as a direct communication line, as a health channel and as an informational tool to connect with all their consumers and audiences. Their multiple appearances on the internet shows that they strongly believe in the power of social media.